This awesome piece of fruit ripens mid-summer and is a proprietary variety developed exclusively for The Flavor Tree Fruit Company by a private breeder, Zaigers of Modesto, California. Zaigers of Modesto have been developing and improving produce for over 40 years. The goal was to develop a better tasting plum by incorporating characteristics of a cherry. The parents and grandparents of the Verry Cherry Plum consist of several different varieties of cherries and plums.